Sara Payan is a nationally recognized and award-winning educator, policy advocate, and strategic consultant. She has over a decade in the industry and more than 20,000 hours spent educating the public. Known for her expertise in consumer trends and product development, she has guided numerous brands and trained professionals on effective consumer engagement. As host of the acclaimed “Planted with Sara Payan” podcast, she engages celebrities, policymakers, media professionals, and industry leaders in exploring cannabis’s evolving role. With a background in civil rights, Sara is committed to advocating for safe cannabis access through education and policy. Her work spans healthcare, academia, policymaking, and public education, reflected in her current role as Vice-Chair of the California Cannabis Advisory Committee and past roles as Co-Chair of the San Francisco State Cannabis Legalization Taskforce and appointee to the San Francisco Cannabis Oversight Committee. Recognized as one of the “100+ Most Important Women in Cannabis,” her insights appear in Forbes, High Times, Rolling Stone, and more. READ MORE
by Sara Payan